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Marketers Look to Have this Holiday All Wrapped Up
By: Anthony Losanno, VP, Advertising Sales, Freestar COVID has Upended Traditional “Holiday Advertising” but this Season Looks Like it Will be Merry and Bright The holidays have always [...]
Freestar named an EY Entrepreneur Of The Year® 2020 Mountain Desert Region Award Finalist
We are thrilled to share that our Co-Founders David Freedman & Christopher Stark have been recognized as a finalist in the Entrepreneur Of The Year® 2020 Mountain Desert Region [...]
The Benefits of Having and Being a Mentor
When I embarked on my first job in the business world, I had no clue what I was doing. After studying childhood development, I spent a couple of [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | IntegralAds Google Reminds Advertisers To Prepare For End Of Third-Party Cookies | Mediapost Everything You Need To Know About the iOS 17 [...]
ICYMI: Ad Tech Edition | Week of October 9, 2023
Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX Google Answers The Industry's Burning Questions About The Privacy Sandbox Publishers Reckon With Declining Facebook Referral Traffic as the Platform Pulls Away From [...]
The Differences between eCPM vs CPM
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM and eCPM. Today, we're here to shed light on these crucial metrics that drive the advertising industry. Written by Oliver [...]
ICYMI: Ad Tech Edition | Week of June 19, 2023
Bits and Bobs from around the industry: The Trade Desk’s ID5 Integration Makes European Audiences More Addressable | AdExchangerAdvertisers, Here’s One Weird Trick [...]
Remote Life – How Freestar Makes It Work
Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking [...]
Inside Freestar: Meet Louise
Hello everyone 👋!Welcome back to Inside Freestar, where we introduce you to all the people who make Freestar such a great workplace.So [...]
ICYMI: Ad Tech Edition | Week of June 12, 2023
Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup [...]
How to Calculate CPM and RPM
CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. [...]
ICYMI: Ad Tech Edition | Week of June 5, 2023
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential [...]
