Blog
Featured
Mobile App Mediation: What You Need to Know To Efficiently Manage Your Monetization
By Rocky Nayak “In with the old, out with the new”, “Work smarter, not harder”, and thousands of other cliches that we apply to everyday life can seamlessly [...]
Navigating App Monetization with iOS 14
By Eric D'Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest years in our lifetime. A global pandemic will [...]
5 Advertising Trends to Watch in 2021
Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s next. While COVID-19, civil unrest, and politics took [...]
ICYMI: Ad Tech Edition | Week of October 30th, 2023
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle For Below-Floor Pricing Microsoft launches pubCenter, a Google competitor for small publishers Media Briefing: Publishers are counting down to the [...]
Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers
Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to pivot to a new industry entirely and didn’t know where to start? Well, this might be your chance! Freestar recently launched [...]
ICYMI: Ad Tech Edition | Week of October 23rd, 2023
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner buys all-in-one messaging app Texts.com for $50M Overheard At The Prebid Summit Microsoft Appoints New CMO as It Focuses on the [...]
FAQ: Server-Side or Client-Side?
Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the [...]
ICYMI: Ad Tech Edition | Week of July 3, 2023
Bits and Bobs from around the industry: MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Major SSPs [...]
Improving Ad Quality with Report This Ad
When a publisher sees an ad they don't like, they want an easy way of reporting it to Freestar. When a publisher [...]
ICYMI: Ad Tech Edition | Week of June 26, 2023
Bits and Bobs from around the industry: MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart | AdExchanger Google violated [...]
Ad Tech from A to Z V.2
Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry [...]
July Trends: CPMs and Seasonal Content
July kicks off the start of Q3, hard to believe! Summer months can be a bit of a roller coaster when it [...]