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Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox (“GPS”). This is [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue performance throughout this [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed it, Google Chrome and the Privacy Sandbox team posted an update today (July 22nd), proposing a different approach to [...]
Hash It Out: All About Email Hashing and What it Means For Publishers
The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is email hashing. But what does this entail? Continue reading to discover the most frequently asked questions from publishers about hashed [...]
5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not [...]
Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the [...]
Reddit On The Rise: What We Can Learn From Reddit
In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion [...]
ICYMI: Ad Tech Edition | Week of March 18th, 2024
Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be [...]
