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Meet Joe: Freestar’s VP of Business Development, Demand

Freestar is excited to welcome Joe Hotagua as our VP of Business Development, Demand. With over 16+ years of experience…

Benefits of Direct Sales for Publishers

Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct…

Meet Colin Balfe: The Creator Behind the First-Person Storytelling Platform, Love What Matters, Touching the Hearts of Millions

Have you ever found yourself feeling down and wanting to be uplifted by a good story? That’s where Love What…

Comscore, Assigning Traffic and Direct Sales: What Publishers Should Know

At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL…

Why Blocked Keywords Shouldn’t Influence Content Strategy

Somewhere on the Most Frequently Asked Questions By Publishers list is the question of blocked keywords. What keywords or phrases…

Getting Started with Monetizing Your App with Ads

Are you all set to start making money from your app, or are you just thinking about it? If you…

Content Cleanup: How Publishers Can Survive Google’s Helpful Content Update

Google’s search algorithm is welcoming a brand new signal to the bunch. Yep, that black box formula that evaluates any…

FAQs on Google Core Algorithm Updates

The May 25th core update was one of the most significant we have seen thus far and the impact seemed…

Meet Laine Pearce: From Aerospace Engineering to Trading Card Collectibles

Laine Pearce has been trading cards since the early 1990s. He traded cards from basketball and cricket to X-Men, but …

SEO Tips For Celebrity News Sites

Over the course of my career, I’ve had the opportunity to work with many brands, some of the very biggest…

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