Blog
ICYMI: Ad Tech Edition | Week of December 4th, 2023
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: PAAPI and TOPICS 3 key measurement considerations to drive business growth in 2024 AdExplainer: Client-Side vs. Server-Side Header Bidding: [...]
Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now [...]
ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes How Publishers are Monetizing News During Challenging Times Publishers Seek Strategic Partnerships With [...]
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.3
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad [...]
ICYMI: Ad Tech Edition | Week of November 6th, 2023
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s [...]
ICYMI: Ad Tech Edition | Week of October 30th, 2023
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle [...]
Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers
Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted [...]
