FAQ: How do price floors work?

By |Monetization|

In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to maximize revenue for publishers. But how do price floors work, and what are the benefits of using them? In this [...]

Privacy Policy FAQs For Publishers

By |Big Data|

With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we're [...]

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