Blog
What the Jounce Report Signals About Hybrid Monetization and Why Freestar Is Built for It
The January 2026 Bellwether report from Jounce Media makes one thing clear: the era of forced choices in enterprise monetization is over. For years, publishers [...]
Navigating Inventory Quality Standards Together
In today’s advertising landscape, quality isn’t just a buzzword. Inventory standards are stricter than ever, designed to align with the increasingly demanding expectations of advertisers [...]
Why January is a Chill Month for Publisher Ad Revenue
The drop in publisher ad revenue and CPMs in January, often referred to as the January Slump, has arrived, where once again we face the [...]
Getting It Right From The Start: How Freestar Built a Publisher Onboarding Experience That’s All About People
When I first joined Freestar six years ago, I came from a world of customer success at various startups. I was already familiar with [...]
Weathering the Ad Tech Storm
This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet [...]
Freestar-Supported Identity Solutions
Freestar is at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability in non-cookie environments, ad relevancy for users and revenue [...]
Customer success, the Freestar way: lessons from VP Jessica Sims
I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions [...]
No Tricks, Just Treats: How Freestar Scares Away Bad Ads
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital [...]
Freestar Partners with Ad-Shield to Recapture Revenue from “Dark Traffic” — Lost to a New Generation of Ad Blockers
At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the [...]
