Blog
FAQ: How do price floors work?
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to maximize revenue for publishers. But how do price floors work, and what are the benefits of using them? In this [...]
ICYMI: Ad Tech Edition | Week of May 22, 2023
Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s AI-Generate Advertising Tools Will Put Brands into Search Chat | AdAge YouTube’s Global Ad Revenue To Surpass $30billion | TechRound Meta [...]
Privacy Policy FAQs For Publishers
With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we're [...]
5 Tips to Increase Mobile App Ad Revenue
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the [...]
ICYMI: Ad Tech Edition | Week of May 15, 2023
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management [...]
What You Need to Know About GA4
A significant shift is happening in a few months to Google Analytics. As of July 1, 2023, Google's Universal Analytics will stop [...]
ICYMI: Ad Tech Edition | Week of May 8, 2023
Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V. 1
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get [...]
