SEO

You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many search queries, AI-generated answers now auto-populate at the top of the results. This answer is compiled from a mixture of large language models and content from around the web that [...]

Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now compelled to adhere to the principles of quality content, user experience [...]

Online ads are a great way for online publishers to grow their audience; they can place ads on other sites, or monetize the audience they have by running other sites’ ads. Whether it's a site about entertainment news or a B2B blog on business phone systems, ads are a nice complement to the organic SEO [...]

This Wednesday several hundred of our closest enterprise publisher friends will join together to run down the list of SEO trends to focus on this next year. And just like all trends, they wouldn't be so unless a substantial amount of noise and adoption hadn't already happened. 2022 was a busy year for Google [...]

Google turned up the heat in 2022, having more than ten major algorithm updates. A mix of core updates, several targeted at product reviews, a few more targeting spam and also introducing a new signal into the algorithm, called the helpful content update. There are over 200 factors within the algorithm, some carrying significant weight [...]

The Google search business is constantly evolving and this year was no exception. Quite the opposite, it was one of the most interesting years I'd ever seen. 2022 also closes out my first year working with Freestar publishers on SEO and other traffic growth strategies, which made it double-interesting. In certain cases, by the time [...]