Site Quality

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience [...]

By Brian Weiss & Andy Forwark Freestar’s Page Speed Optimization Suite gives publishers an advantage in Google search results by delivering an optimal user experience as measured by Google and by site audiences.This product often comes with a tradeoff in revenue, especially in the short term, but there’s a caveat and that’s sustained and increasing [...]

Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place to increase revenue for highly viewable inventory, increase competition between bidders, and help mitigate ad fraud. Using price floors to combat fraud, however, goes hand-in-hand with the long-held belief that ad fraud is perpetrated mostly [...]

The launch of the built-in Google Chrome ad blocker is now only a couple days away. Slated for February 15th, Chrome will begin flagging and ultimately blocking ad formats deemed harmful to user experience. To start, only the most offensive ad formats will be blocked. These include ads that are too large, impeding user the [...]

In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.

Utilizing web proxy tools is a powerful way to capture the information needed to accurately assess and debug site issues. Charles Web Debugging Proxy allows you to view and record all of the traffic between your computer and the internet, including ad requests. A Charles session can help Freestar Support expedite tracking down any unusual [...]