The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the ad inventory was sourced from. This uncertainty provided enough cover for shady counterfeit sellers to operate, and enormous losses due to ad fraud began eroding trust within the ecosystem. The IAB Tech Lab [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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