• Categories: Audience

    As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver personalized experiences that deepen valuable customer relationships - thereby increasing the [...]

  • Categories: Audience, Industry News

    As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality website, especially when it comes to Google Search. In April 2023, Google made some changes to its Helpful Content Guidance.  This blog dives into what is Google's helpful content guidance, how [...]

  • Categories: Audience

    At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our ad inventory, and the reason is revenue. Without the hyper-focus on quality, we wouldn't see the average CPMs and RPMs across our monetized pages. But regardless, there are still publishers we work with [...]

  • Categories: Audience

    Freestar monetizers some of the word's largest publishers, and because of that, we take quality very seriously. In order to grow publisher's average CPMs the  last 8 years, safe to assume quality has always been in mind. But recently we've doubled-down on what's required for acceptance and even said goodbye to legacy publishers who didn't [...]

  • Categories: Audience

    By now you've realized the RPM equation is a complicated one, made up on many uncontrollable factors. RPMs vary by content niche, seasonality, geo location, viewability, device type, and many other factors. But there's another piece of the puzzle that actually makes a huge impact in how much money an advertiser is willing to pay [...]