Audience Development

Traffic plays an important part in the ad revenue equation and that’s why we’ve made it one of the key components of our publisher relationship. Freestar invests in SEO and audience experts because we care about the long-term business growth of your company.

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What our publishers have to say

“I’m a pretty harsh grader so I’ve never given a 10 before, but I can’t imagine getting better support and results from Wariana, Nikita, and the rest of the Freestar team. I appreciate that Freestar helps us out with thorny issues like SEO and the transition to the new Google Analytics. And the concern for user experience – a priority for us – is much appreciated as well.”

“Our transition from Sortable has been very smooth. I like how Freestar has implemented some additional community and support features, especially Facebook and Slack support, and the Zoom sessions on SEO. These features help both the publishers and Freestar, so it truly feels like we are working together.”

“I sound like a broken record by now, but good results matched with a highly responsive team (shoutout Kevin and Kaloyan, especially), with value adds like access to actionable SEO guidance – what’s not to like?”

Growing Traffic the Right Way

Our team specializes in building audiences that advertisers are interested in buying. Audiences that monetize well and come from diversified sources. Audiences that have a true interest in the content. We focus on 6 specific areas of audience development.

SEO

Building a strong organic search audience is one of the smartest things you can do for your business. SEO consults, group sessions, webinars and direct support has led to exciting traffic growth for some of our largest partners.

Quality

Requiring exceptional quality from the businesses we do business with extends beyond our advertiser relationships, it’s part of our mission. We’re dedicated to working with publishers to create valuable content, products and services to users.

Newsletters

Investing in an email audience is one of the wisest choices you can make. Who doesn’t want a community of users so interested in your business that they subscribed to ongoing communications?

Engagement

The most valuable user is the one who stays. Working on audience development strategies that foster more time on page, a deeper scroll and more pages per session can have a big impact on your bottom line.

Content Strategy

Content is the entire user experience. Identifying the content strategy to expand your audience is a key part of our audience development initiative.

Brand

Brand strength has always played a part in the audience picture, but it’s never been larger than it is right now. Audience messaging, reputation management and niche authority all influence your overall revenue.

Content from Our Experts

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Discover why first-party data is essential in today’s evolving digital advertising landscape and how it can significantly enhance your targeting, personalization, and compliance efforts. This playbook offers actionable strategies for collecting and utilizing first-party data to improve audience engagement, content personalization, and email marketing. By downloading this guide, you’ll gain insights into leveraging Freestar’s identity solutions and partnerships to maximize your ad revenue and elevate your campaign performance. Don’t miss the opportunity to stay ahead of the curve—download now!

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