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Freestar Ranks #36 on The 2020 Inc. 5000 List of America’s Fastest Growing Companies
Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it is No. 36 on the annual Inc. 5000 list, the most [...]
College. Does It Matter?
Freestar had our first-ever virtual retreat last week and during one of our brainstorming sessions, the topic of college came up. Does it matter if someone went to [...]
Why I Chose Freestar Over Facebook
In today's world, ten years at one company in tech equates to multiple lifetimes. Likely driven by the nature of the startup world and the pace at which [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at [...]
ICYMI: Ad Tech Edition | Week of September 25, 2023
Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results of 3rd Party Cookie Replacement Solution Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs Leading Trade Groups Define [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content With Industry First Holistic Solution Why Major SSPs Monetize the Majority of the [...]
ICYMI: Ad Tech Edition | Week of May 29, 2023
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising [...]
FAQ: How do price floors work?
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price [...]
ICYMI: Ad Tech Edition | Week of May 22, 2023
Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s [...]
Privacy Policy FAQs For Publishers
With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round [...]
5 Tips to Increase Mobile App Ad Revenue
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the [...]