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5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many [...]
Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox [...]
ICYMI: Ad Tech Edition | Week of October 9, 2023
Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX Google Answers The [...]
The Differences between eCPM vs CPM
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM [...]
ICYMI: Ad Tech Edition | Week of October 2, 2023
Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative Boost Your Business: Embrace [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as [...]
ICYMI: Ad Tech Edition | Week of September 25, 2023
Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results of 3rd [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to [...]
