Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: PAAPI and TOPICS 3 key measurement considerations to drive business growth in 2024 AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? In client-side header bidding, the user's browser provides [...]
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes How Publishers are Monetizing News During Challenging Times Publishers Seek Strategic Partnerships With SSPs: Is a SaaS Model the Answer? Google Confirms January [...]
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts Believe 2024 Looks to Be a Defining Year for the Ad Market Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers Google Might Have to Delay its Plan [...]
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth Suite Bridges The Gap Between AdTech, MarTech For Media Orgs Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay? The IAB Tech Lab is Seeking [...]
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle For Below-Floor Pricing Microsoft launches pubCenter, a Google competitor for small publishers Media Briefing: Publishers are counting down to the end of Q4 In this year's fourth quarter, publishers are expressing [...]
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner buys all-in-one messaging app Texts.com for $50M Overheard At The Prebid Summit Microsoft Appoints New CMO as It Focuses on the 'Era of AI' After over three decades with Microsoft, Chief Marketing [...]
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