Being on the Business Development team, I have the opportunity to meet with a lot of publishers across various verticals. I talk with them to understand what solution Freestar offers that would improve and maximize their ad management. One of the most frequently asked questions is around RPM, specifically, why can't we guarantee how much [...]
The Game Haus was a happy accident. Robert Hanes, CEO and Founder of The Game Haus, hosted a Sunday night sports radio talk show in college and from there, it grew to be an international media outlet covering the latest news in MLS, MLB, NASCAR, NFL, NHL and even Esports like Call of Duty, League [...]
Meet Allan Keiter: The Creator Behind 270toWin, Which Achieved over 380M Impressions on Election Day
Elections are a fanfare in American society—notably, the presidential election. American citizens and even people worldwide want to keep up with election results. 270toWin does precisely that. It is an American political website that shares political news and real-time election results for the President, Senate, House, Governor, and State Legislatures. Using the site’s interactive maps, [...]
Have you ever found yourself feeling down and wanting to be uplifted by a good story? That’s where Love What Matters comes in. They’re a first-person storytelling platform that brings together millions of people to experience life through the words of random strangers. What started as a creative outlet for Colin Balfe, Founder and Chief [...]
At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL is located in the publisher onboarding packet, and along with it, a brief explainer on what this is, and why we're asking you to sign it. Due to the increasing interest in this topic, that [...]
Laine Pearce has been trading cards since the early 1990s. He traded cards from basketball and cricket to X-Men, but eventually, as he became an adult, his hobbies and attention went elsewhere. It was nearly 20 years before Laine came back to the trading card game. Laine, an aerospace engineer and reserve member of the [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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