2022 Ad Tech Trends
Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it came with its fair share of ups and down. Now, …
Trish Manrique
Why Audience Development is the Next Step for Enterprise Publishers
Audience development is the process of attracting new users and engaging current ones. Real audience development is a long-game that requires relationship building and a true understanding of why users …
Top 5 Ad Reports You Should Be Using To Study Your Data
It is no secret that there are a lot of different variables that you need to measure to ensure that your ad revenue is on track and optimized to drive …
Optimization Checklist to Maximize Ad Revenue
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one …