Blog
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 Helpful Content Update, have made this more challenging than ever. At Freestar, we are committed to helping publishers avoid [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed it, Google Chrome and the Privacy Sandbox team posted an update today (July 22nd), proposing a different approach to [...]
Hash It Out: All About Email Hashing and What it Means For Publishers
The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is email hashing. But what does this entail? Continue reading to discover the most frequently asked questions from publishers about hashed [...]
ICYMI: Ad Tech Edition | Week of January 1st, 2024
Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year [...]
ICYMI: Ad Tech Edition | Week of December 25th, 2023
Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most [...]
ICYMI: Ad Tech Edition | Week of December 18th, 2023
Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder [...]
ICYMI: Ad Tech Edition | Week of December 11th, 2023
Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) [...]
ICYMI: Ad Tech Edition | Week of December 4th, 2023
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's [...]
Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to [...]
