Blog
7 Reasons Why Publisher Quality is the #1 Factor to Successful Ad Monetization
Over the past 3 years, Freestar has implemented extensive measures to ensure our publishers consistently meet today’s high-quality standards, benefiting both their audiences and our [...]
Welcome to the Pack, Minnie– Freestar’s First Chief Comfort Officer!
We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member of [...]
Why January is a Chill Month for Publisher Ad Revenue: Seasonal Trends Explained
January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep [...]
Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy [...]
Reddit On The Rise: What We Can Learn From Reddit
In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and [...]
ICYMI: Ad Tech Edition | Week of March 18th, 2024
Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be ‘the end [...]
ICYMI: Ad Tech Edition | Week of March 11th, 2024
Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming [...]
