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Video Viewability Benchmarks & Industry Trends
By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it's causing publishers to rethink their content and monetization strategies. Given the changes [...]
Update from Freestar on Google’s Channel Partner Program
By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner [...]
And Now My Watch Begins…in June?
By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below [...]
ICYMI: Ad Tech Edition | Week of December 18th, 2023
Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers Predictions [...]
ICYMI: Ad Tech Edition | Week of December 11th, 2023
Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Publishers, Don’t Settle For Below-Floor Pricing MiQ announces 100% cookieless audience targeting in the UK and launches largest independent Privacy Sandbox attribution [...]
ICYMI: Ad Tech Edition | Week of December 4th, 2023
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: PAAPI and TOPICS 3 key measurement considerations to drive business growth in 2024 AdExplainer: Client-Side vs. Server-Side Header Bidding: [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal [...]
ICYMI: Ad Tech Edition | Week of September 11, 2023
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad [...]
ICYMI: Ad Tech Edition | Week of September 4th, 2023
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New [...]
ICYMI: Ad Tech Edition | Week of August 28, 2023
Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life Changing [...]
What Is Ad Monetization and How Does It Work?
Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their [...]