Why Publishers Choose Freestar

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts.

In this blog, we’re going to share exactly why publishers choose to work with us. Keep reading!

The Ideal Ad Stack 

When it comes to header bidding, more competition is not always better.  We create the ideal ad stack customized to maximize yield for your specific audience leveraging the perfect mix of server-side demand and on-page bidders. Through constant testing and iteration, we artfully balance site speed and user experience with bidder performance and ad layout to optimize revenue per session.

We handle all of the engineering and development work. Implementing our code is a simple copy and paste into the head and body of your site. All optimizations are handled by our team on the back-end.

Unparalleled Yield Optimization

Improve viewability through ad products, ad layouts and dynamic ads. Explore our ad products:

  • Ad placements: Flex size placements, like our proprietary SuperFlex unit, ensure greater competition and, in turn, produce higher CPMs and revenue. 
  • Ad recovery: We recover ads that were previously blocked by in-browser ad blocking software utilizing several different compliant technologies.  
  • Ad quality: To help combat malicious ads, we partner with multiple real-time ad blocking companies who focus on ridding the world of malware.
  • Automated performance monitoring: Our alert systems catch deviations in traffic and revenue patterns 24/7 and alert our Yield Management team to investigate the source and provide insight on any changes. This results in quicker identification of issues and more revenue.

Dynamic Optimizations

Our dynamic price floor algorithms and other back-end automated optimization tools continue to improve performance day in and day out.

Great Access to Advertisers

We have relationships with over 30 advertising partners, such as AppNexus, Rubicon, and Teads, to ensure that our publishers have great access to buyers. Since we run a network that makes over 50 billion monthly ad requests, we are able to develop and secure partner relationships to increase the spend for our publishers’ sites.

If you have your own advertiser relationships, we can support that as well. The Freestar platform can support all Prebid bidders.

Insightful Reporting and Analytics

The amount and type of data and desired reporting vary widely from publisher to publisher. That’s why we have a robust data and analytics suite that can be easily tailored to fit your business. Quickly create dashboards to review high-level revenue and operational performance, or create an unlimited number of in-depth custom reports to uncover trends and changes to visitor or advertiser behavior that may impact your business.

Unparalleled Service

We’ll never set it and forget it. The industry’s best yield experts will continuously be working to optimize your site’s revenue with new products and demand sources. Our team will conduct quarterly, monthly and weekly business reviews. Dedicated account management is always available to answer any questions you may have via email, phone and dedicated #Slack channels.

Here are a few other key offerings Freestar provides its publishers:

  • Google Certified Publishing Partner
  • Dedicated account manager
  • Dedicated yield manager
  • Prebid client-side demand
  • Prebid server-side demand
  • Backfill demand
  • Direct brand sales
  • PMP sales
  • Custom ad products
  • Unified dashboard
  • Weekly, monthly, quarterly reviews
  • Campaign management

Interested in learning more about what Freestar can do for you? Fill out this form to request a demo. You can also email [email protected].

Share this:

Read More

Benefits of Direct Sales for Publishers
Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct…
Meet Colin Balfe: The Creator Behind the First-Person Storytelling Platform, Love What Matters, Touching the Hearts of Millions
Have you ever found yourself feeling down and wanting to be uplifted by a good story? That’s where Love What…
Meet Joe: Freestar’s VP of Business Development, Demand
Freestar is excited to welcome Joe Hotagua as our VP of Business Development, Demand. With over 16+ years of experience…