Monetization

In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader with its innovative header bidder wrapper technology, built upon and extending [...]

Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content [...]

In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized.  But first, what’s an Identity graph solution? It denotes [...]

May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly [...]

Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month due to the extensive nature of the update. Not only are sites being evaluated and repositioned but there are 3 new spam policies being implemented: expired domain abuse, scaled content [...]

November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]