Monetization

Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month due to the extensive nature of the update. Not only are sites being evaluated and repositioned but there are 3 new spam policies being implemented: expired domain abuse, scaled content [...]

November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]

The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]

Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much of the time, this income is passive, making it that much more of an appealing venture. When we talk about ad monetization, we’re referring to generating revenue through what the ad [...]

What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction that occurs directly between an advertiser and a publisher using pre-negotiated terms.  There are various ways to buy and sell ad inventory in the digital advertising ecosystem. Programmatic advertising, for example, [...]

In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to maximize revenue for publishers. But how do price floors work, and what are the benefits of using them? In this blog, we'll explore everything you need to know about price floors. [...]