Benefits of Direct Sales for Publishers

Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct…

Getting Started with Monetizing Your App with Ads

Are you all set to start making money from your app, or are you just thinking about it? If you…

RPM: What it Means for Publishers and Why It Matters

Let’s talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the…

What is App Store Optimization?

Today’s post is written by Gummicube Co-Founder & CEO, Dave Bell. Just a decade ago, there were only about half…

How Ad Revenue Seasonality Can Impact Digital Strategy

At Freestar, not much work is done without strategy behind it. There are objectives, goals, testing, project planning and despite…

2022 Ad Tech Trends

Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it…

Optimization Checklist to Maximize Ad Revenue

The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is…

Why Publishers Choose Freestar

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping…