• Categories: Monetization

    November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]

  • Categories: Monetization

    Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much of the time, this income is passive, making it that much more of an appealing venture. When we talk about ad monetization, we’re referring to generating revenue through what the ad [...]

  • Categories: Monetization

    What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction that occurs directly between an advertiser and a publisher using pre-negotiated terms.  There are various ways to buy and sell ad inventory in the digital advertising ecosystem. Programmatic advertising, for example, [...]

  • Categories: Monetization

    In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to maximize revenue for publishers. But how do price floors work, and what are the benefits of using them? In this blog, we'll explore everything you need to know about price floors. [...]

  • One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While ads can be a great way to monetize your app, it's [...]

  • Categories: Monetization

    Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results in server-side operations being executed on the client side, causing delays of 2-5 seconds before an ad request is made to the server. This delay blocks the rendering of web page content and [...]