Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, [...]
We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below. We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization [...]
In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and [...]
Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach [...]
In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader with its innovative header bidder wrapper technology, built upon and extending [...]
Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content [...]
