What is App Store Optimization?
Today’s post is written by Gummicube Co-Founder & CEO, Dave Bell. Just a decade ago, there were only about half…
How Ad Revenue Seasonality Can Impact Digital Strategy
At Freestar, not much work is done without strategy behind it. There are objectives, goals, testing, project planning and despite…
2022 Ad Tech Trends
Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it…
Optimization Checklist to Maximize Ad Revenue
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is…
Why Publishers Choose Freestar
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping…
Video Viewability Benchmarks & Industry Trends
By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it’s causing publishers to rethink…
5 Takeaways from the 2021 PageFair Adblock Report
By: Marty Krátký-Katz, Co-Founder and CEO of Blockthrough Last week, Blockthrough released the 2021 PageFair Adblock Report, the seventh edition…
Apple’s ATT Framework & How Freestar is Handling It
By: Antonio Minuta, Director of Publisher Development What is Apple’s ATT? Last year during Apple’s World Wide Developer Conference (WWDC),…
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