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By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical [...]

As anticipated, interest in Google’s Core Web Vitals (CWV) search algorithm update which begins in May has grown continually. To address this and other rapid developments in the digital landscape, Freestar has assembled an agile taskforce, dubbed “Funk Works” in honor of Lockheed Martin’s Skunk Works department. This group has been working on CWV and [...]

By: Alex Ten Eyck Freestar recently made the switch from Google Ad Manager to Ad Manager 360, and we wanted to highlight some of the key changes and new features that are now accessible with Ad Manager 360. While Google allows access to some Ad Manager 360 features without actually being on Ad Manager 360, [...]

Each month Freestar selects an Employee of the Month and we are proud to honor Oliver Renusson as the August 2020 honoree!  Oliver (known as Oli around here) is a Yield Analyst and his Freestar 3-year work anniversary was on August 7th.  Oli’s “Above and Beyond” approach is one of the many reasons he was selected [...]

Google Chrome is getting a major update next month, so we spoke with our Vice President of Engineering, James Jackson to break down the release and appropriate next steps for publishers. The update will roll out to all users on February 4th, 2020. What is the Chrome 80 release? It’s a new version of the [...]

As Freestar continues to grow in size and strength, we’ve decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce an all-star member of our Publisher Operations team, Carrie Landers! Nickname? Lightning Landers! Official Title? Sr. Publisher Operations Manager What Office do [...]