By Saad Bennani, Business Development Representative What is a Blocklist? Fundamentally, a Blocklist is a collection of websites, apps, or brands publishers do not want appearing on their website. Publishers have a responsibility to their online community, and blocklists can help prevent any unwanted ads from appearing on their website. Freestar has the knowledge and [...]
Our very own SVP of Business Development & Marketing Laura Gaffney had the pleasure of joining BidSwitch, alongside BuzzFeed and Sovrn Holdings, Inc in a discussion on what ad tech and media owners should be doing to position themselves for success amidst the exorbitant growth of e-commerce In case you missed the webinar, you can watch the recording below [...]
By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical [...]
As anticipated, interest in Google’s Core Web Vitals (CWV) search algorithm update which begins in May has grown continually. To address this and other rapid developments in the digital landscape, Freestar has assembled an agile taskforce, dubbed “Funk Works” in honor of Lockheed Martin’s Skunk Works department. This group has been working on CWV and [...]
By: Alex Ten Eyck Freestar recently made the switch from Google Ad Manager to Ad Manager 360, and we wanted to highlight some of the key changes and new features that are now accessible with Ad Manager 360. While Google allows access to some Ad Manager 360 features without actually being on Ad Manager 360, [...]
If you’re already running AMP (accelerated mobile pages) on your website, you might not be taking advantage of the Ads component to the furthest extent. The AMP Ads component allows a publisher to run ads on their AMP pages, however it limits you to just one network per ad slot. That likely means you will [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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