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Ads.txt: What it is & Why it Matters
By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in the ad tech space, you may not be [...]
The Dos and Don’ts of Ad Refresh
By: Sharmin Rahman, Director, Yield Management What is Ad Refresh? Ad Refresh allows a publisher to reload the ad(s) on a page after a certain period of time, [...]
Publisher CMPs and Consumer Privacy
By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control and choice over how personal data is collected [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.3
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts Believe 2024 Looks to Be a Defining Year for the Ad Market Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable [...]
ICYMI: Ad Tech Edition | Week of November 6th, 2023
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth Suite Bridges The Gap Between AdTech, MarTech For Media Orgs Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: [...]
ICYMI: Ad Tech Edition | Week of July 31st, 2023
Bits and Bobs from around the industry: Signs of Optimism Shine Through the Bleak Ad Market DoubleVerify Extends Leadership in Independent AI [...]
Instream vs Outstream Video
In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving [...]
August Trends: CPMs and Seasonal Content
As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, [...]
Video Advertising – What Is It and How Are Video Ads Served
Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.2
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get [...]
ICYMI: Ad Tech Edition | Week of July 10, 2023
Bits and Bobs from around the industry: Google’s New Search Tool Could Eat the Internet Alive | The Atlantic Deloitte/Meta Report [...]