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5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many [...]
Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox [...]
Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers
Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to pivot [...]
ICYMI: Ad Tech Edition | Week of October 23rd, 2023
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner buys all-in-one [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | IntegralAds Google [...]
ICYMI: Ad Tech Edition | Week of October 9, 2023
Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX Google Answers The [...]
The Differences between eCPM vs CPM
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM [...]
ICYMI: Ad Tech Edition | Week of October 2, 2023
Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative Boost Your Business: Embrace [...]
