Blog
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed [...]
Hash It Out: All About Email Hashing and What it Means For Publishers
The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is email [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts [...]
ICYMI: Ad Tech Edition | Week of November 6th, 2023
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth [...]
ICYMI: Ad Tech Edition | Week of October 30th, 2023
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle For Below-Floor [...]
Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers
Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to pivot [...]
ICYMI: Ad Tech Edition | Week of October 23rd, 2023
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner buys all-in-one [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | IntegralAds Google [...]
