Audience Development

A large part of success in digital search marketing is keeping up with the trends and search engine requirements. There are tons of brands and businesses out there competing for the top spot in the SERPs, which is why optimizing your website for all the different potential Google traffic sources — i.e., Google News, Google [...]

The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content. In April 2022, WordStream quoted that over the past two years, the time spent watching video content has increased by 52%. Full-service video production agency, LAI Video recently quoted that [...]

At Freestar, not much work is done without strategy behind it. There are objectives, goals, testing, project planning and despite those things, timelines almost always miss the mark. It’s hard to plan ahead for the year to come, there are many unknowns. Working with enterprise publishers on traffic growth and SEO, I’ve found it helpful to [...]

Web-based push notifications are messages sent to a user from a website to either their Android device or desktop browser. Readers must subscribe in order to receive the alerts and can easily unsubscribe at any time. The most basic push note strategy may include notifying users whenever a new article is published, but there are [...]

Images contextualize content and improve the user experience, making them essential for an effective SEO strategy. While there are many aspects of image optimization, today we're focusing specifically on how to use images to better your website UX. Fun Fact: WordPress touts 70 million new posts are published each month on their platform alone. Yep, [...]

Audience development is the process of attracting new users and engaging current ones. Real audience development is a long-game that requires relationship building and a true understanding of why users come to your site, why they stay, and what will make them tell others. For the digital publisher, the primary focus of audience development is [...]