• Categories: Audience

    The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]

  • Categories: Big Data

    According to IBM, we generate 2.5 quintillion bytes of data every day. By 2025, it is estimated that 463 exabytes of data will be created each day globally. These are mind blowing numbers and a lot of investment is required to process and store this data – the investment is worth it because, when harnessed [...]