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Optimization Checklist to Maximize Ad Revenue
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. [...]
Why Publishers Choose Freestar
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work [...]
Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities
Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce [...]
ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI Media Briefing: Sustainability standards are coming [...]
ICYMI: Ad Tech Edition | Week of January 1st, 2024
Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year Ad Tech Went To The Cloud Big Tech, Walled Gardens, and Regulatory Battles in 2024 Google Just Swallowed the Cookie. That [...]
ICYMI: Ad Tech Edition | Week of December 25th, 2023
Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? In the Spotlight: AdMonsters’ Keynotes of 2023 Why Supply-Side Platform Fill Rate Is Just 1% If 2023 Was The [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | [...]
ICYMI: Ad Tech Edition | Week of October 9, 2023
Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX Google [...]
The Differences between eCPM vs CPM
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion [...]
ICYMI: Ad Tech Edition | Week of October 2, 2023
Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative Boost Your [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has [...]
ICYMI: Ad Tech Edition | Week of September 25, 2023
Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results [...]