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School of Hardknocks: Striking The Balance Between UX & Monetization
By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in [...]
Apple’s ATT Framework & How Freestar is Handling It
By: Antonio Minuta, Director of Publisher Development What is Apple’s ATT? Last year during Apple’s World Wide Developer Conference (WWDC), they announced a new change to the way [...]
What is Footer Bidding?
Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from Header Bidding? Look no further, this interview between [...]
Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now [...]
ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes How Publishers are Monetizing News During Challenging Times Publishers Seek Strategic Partnerships With [...]
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver [...]
ICYMI: Ad Tech Edition | Week of August 21, 2023
Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel the Multicultural [...]
How Does In-App Header Bidding Work?
A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the [...]
ICYMI: Ad Tech Edition | Week of August 14, 2023
Bits and Bobs from around the industry: Amazon Prepares SSP Launch; Tracer raised USD $18.1m InMobi Acquires Quantcast Choice to Enhance [...]
FAQ: How Do We Support Direct Deals?
What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of [...]
ICYMI: Ad Tech Edition | Week of August 7, 2023
Bits and Bobs from around the industry: Why PubMatic Stock crashed 30% Today Yieldmo & GroupM Introduce AI Enabled Dynamic Format [...]
What Are Monthly Active Users?
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a [...]
