Header Bidding

Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry that you should know.  Let’s get started!  Accelerated Mobile Pages (AMP) is a project supported by Google to provide web publishers with a way to quickly serve web pages for mobile devices. There [...]

In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and gain greater control over their ad inventory. By creating a more competitive environment, header bidding allows publishers to achieve higher CPMs (cost per thousand impressions) for their ad space while providing advertisers with [...]

In June 2021, Google began the process of deprecating its SPM program in favor of a new MCM program. The deprecation process was finalized last year and any publishers who were previously on SPM have since transitioned to MCM. This program was developed to give publishers more control and transparency into their ad monetization. [...]

There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of the most popular open-source header bidding solutions are Prebid.js and Prebid Server. While both serve a similar purpose and can be used simultaneously, they’re slightly different solutions. It’s important to understand both solutions [...]

The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]

While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles that can get in the way of real-time bidding.Arguably, the biggest obstacle standing in the way for both advertisers and publishers is ad fraud.Ad fraud is becoming increasingly problematic for all parties involved in digital [...]