Optimization Checklist to Maximize Ad Revenue
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is…
Sellers.json: The Ultimate Guide for Programmatic Advertising
While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles…
Update from Freestar on Google’s Channel Partner Program
By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX,…
School of Hardknocks: Striking The Balance Between UX & Monetization
By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For…
Header Bidding: Life before and after
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce…
Header Bidding: Limitations and Considerations
Has there been a bigger topic of discussion over the last year than the rise of header bidding?  Since it…
Header Bidding: What Happens Next?
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant…