Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, [...]
In Part 1 of our Publisher Predictions for 2025, we explored privacy-first strategies, header bidding wrappers, and SSO. These foundational elements set the stage for publishers to thrive in an increasingly competitive digital ecosystem. In Part 2, we’ll take a deep dive into how artificial intelligence (AI), granular audience segmentation, and the evolution of video [...]
With increased focus on privacy regulations, the optimization of ad stacks, and the need for seamless user experiences, publishers must navigate a complex ecosystem to maximize revenue. In this first part of our two-part series, we talk about the transformative trends set to redefine the adtech industry in 2025, including privacy-first approaches, the rise of [...]
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]
Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry that you should know. Let’s get started! Accelerated Mobile Pages (AMP) is a project supported by Google to provide web publishers with a way to quickly serve web pages for mobile devices. There [...]
In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and gain greater control over their ad inventory. By creating a more competitive environment, header bidding allows publishers to achieve higher CPMs (cost per thousand impressions) for their ad space while providing advertisers with [...]
