January is a challenging revenue month for almost all publishers. Coming off of Q4, when advertiser spend is at its highest and people are online, scrolling through webpages with intent to purchase. But the high-traffic, high-CPMs of November and December are followed by typically the lowest in January. The drop is largely because advertisers pump [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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