We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below. We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization [...]
In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and [...]
Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach [...]
As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, August gives us the last few weeks before vacations end, and out in the not-so-far distance, we can see Q4 around the corner.Depending on what part of the world you’re in, August still [...]
July kicks off the start of Q3, hard to believe! Summer months can be a bit of a roller coaster when it comes to both website traffic and advertising budgets, making it hard to know exactly what to expect. July falls smack in the middle of what certain publishers consider the “summer slump.” For verticals [...]
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the [...]
