Blog
How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar
When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I had [...]
The Value of Hashed Emails and What it Means For Publishers
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? [...]
5 Audience Strategies That Are Driving Revenue For Publishers
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in [...]
Freestar Intelligence: We Handle The Complexity So You Don’t Have To
AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, [...]
You’ve Got the Team, We’ve Got the Tech: Introducing Freestar Flex!
For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But [...]
Introducing Sertify: A New Partnership to Empower Diverse Publishers
At Freestar, we aim to help publishers succeed by providing innovative tools, resources, and opportunities to thrive in today’s competitive advertising landscape. That’s why [...]
How Partners Like Deepsee (and Others!) Have Helped Pave the Way for Freestar’s Next Era
Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the [...]
7 Reasons Why Publisher Quality is the #1 Factor to Successful Ad Monetization
Over the past 3 years, Freestar has implemented extensive measures to ensure our publishers consistently meet today’s high-quality standards, benefiting both their audiences and [...]
Welcome to the Pack, Minnie– Freestar’s First Chief Comfort Officer!
We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member [...]
