Blog
Maximizing Q4 Ad Revenue: A Guide, Part 1
Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make [...]
Optimizing Ad Tech with Freestar’s Modular Header Bidding Wrapper: Performance Enhancements, Memory Management, and Customization
In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader [...]
Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue
Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively leveraging this first party data can be a complex task. This is where identity solutions (ID) come into play [...]
5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not [...]
Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the [...]
Reddit On The Rise: What We Can Learn From Reddit
In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion [...]
