Blog
Why January is a Chill Month for Publisher Ad Revenue: Seasonal Trends Explained
January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep [...]
5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends
Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech [...]
Publisher Predictions for 2025: Part 2
In Part 1 of our Publisher Predictions for 2025, we explored privacy-first strategies, header bidding wrappers, and SSO. These foundational elements set the stage for [...]
ICYMI: Ad Tech Edition | Week of September 9th, 2024
Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online [...]
ICYMI: Ad Tech Edition | Week of September 2nd, 2024
Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online [...]
Top 10 Reasons How ID Graph Solutions Help in Increasing CPM Rates
In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies [...]
Google’s New Game: Are you a Winner?
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive [...]
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you [...]
