At Freestar, we aim to help publishers succeed by providing innovative tools, resources, and opportunities to thrive in today’s competitive advertising landscape. That’s why we’re excited to announce our new partnership with Sertify, a groundbreaking organization dedicated to simplifying and standardizing accreditation for diverse-owned businesses. This collaboration will enable our publishers to earn official certification as diverse-owned entities within minutes and at no cost, paving the way for expanded revenue opportunities while supporting a more equitable advertising ecosystem.

Certification: A Catalyst for Growth

Diversity, equity, and inclusion are increasingly driving decisions in the advertising industry, with many brands and agencies committed to investing in diverse-owned media. Official certification through Sertify helps publishers stand out by providing advertisers with the confidence that their dollars are being spent with verified diverse media outlets. This validation removes potential barriers and creates opportunities for publishers to secure meaningful partnerships with advertisers prioritizing DEI-focused spending.

How Sertify Supports Publishers

Sertify’s streamlined process provides publishers with an efficient pathway to official accreditation. Here’s what the process includes:

  • Ownership Verification: A thorough review is conducted to confirm that publishers meet diverse business ownership criteria.
  • Enhanced Credibility: Certification builds trust with advertisers seeking to meet DEI objectives.
  • Access to Opportunities: Accredited publishers are well-positioned to secure high-value campaigns and increase their visibility in the marketplace.

Getting Started with Sertify

Freestar publishers can now begin the certification process through Sertify here. It takes only 5-10 minutes at no cost to them. For those who have already self-identified as diverse-owned, this next step ensures they maximize their competitive edge and remain attractive to advertisers with DEI goals. 

Looking Ahead

This collaboration with Sertify represents a shared commitment to fostering inclusivity and innovation in the advertising industry. By empowering publishers with the tools they need to succeed, we’re building a future where diverse voices are amplified and supported. Together, we’re unlocking new possibilities and driving meaningful progress for publishers and advertisers alike.

Contact us today to learn more or click here to get Sertify within minutes compliments of Freestar.

 



About Sertify

Sertify is dedicated to advancing equity in media by providing a straightforward and reliable accreditation process for diverse publishers and influencers. Their mission is to empower publishers, build trust with advertisers, and create a more inclusive digital ecosystem.