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Meet Tim: Freestar’s VP of Video
Freestar is excited to welcome Tim Glenn as our VP of Video. With his years of experience and passion for video, he’s exactly what Freestar needed to grow [...]
Meet Christina: Freestar’s SVP of Customer Success
Today, we’re excited to announce that Christina Fiasconaro, formerly Vice President of Customer Success and Business Development, has been promoted to Senior Vice President of Customer Success at [...]
Freestar Appoints Its First Ever COO
Today, we’re excited to introduce Freestar’s first-ever Chief Operating Officer, Matt Whaley. As COO, Whaley will help us continue to build a strong, scalable global organization that focuses [...]
ICYMI: Ad Tech Edition | Week of February19th, 2024
Bits and Bobs from around the industry: It's MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger slice of the DSP ad tech market Google Responds to the IAB Lab's Scathing Privacy Sandbox Report: "It's Full of Inaccuracies" OpenAI's [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market [...]
ICYMI: Ad Tech Edition | Week of December 18th, 2023
Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder [...]
ICYMI: Ad Tech Edition | Week of December 11th, 2023
Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) [...]
ICYMI: Ad Tech Edition | Week of December 4th, 2023
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's [...]
Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to [...]
ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 [...]
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner [...]