Blog
Navigating the New Privacy Frontier to Help Publishers Stay Compliant
During my tenure at Freestar, the only real constant I’ve seen in digital advertising is change. Specifically, one of the biggest disruptors for publishers has [...]
Unlocking Ad Dollars: A Publisher’s Guide to Q4 Monetization
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday [...]
How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar
When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I had [...]
The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic [...]
Adtech with Intention: Freestar’s Blueprint for the Next Decade
Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I [...]
MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality
In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their [...]
As Freestar Turns 10, We’re Still Putting the Publisher First
Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to [...]
Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. [...]
A Decade of Doing it Differently: From Publisher-First to People-First Tech
This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade [...]
