Blog
The Value of Hashed Emails and What it Means For Publishers
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? [...]
5 Audience Strategies That Are Driving Revenue For Publishers
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in [...]
Inside Freestar’s Journey to Smarter, Human-First AI
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, [...]
As Freestar Turns 10, We’re Still Putting the Publisher First
Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to [...]
Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. [...]
A Decade of Doing it Differently: From Publisher-First to People-First Tech
This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade [...]
Freestar’s Story Spotlighted in New Book Scale Up Faster by Pete Martin
Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by [...]
Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity
Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like [...]
Freestar Intelligence: We Handle The Complexity So You Don’t Have To
AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, [...]
