Blog
Customer success, the Freestar way: lessons from VP Jessica Sims
I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions I’ve [...]
No Tricks, Just Treats: How Freestar Scares Away Bad Ads
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. [...]
Freestar Partners with Ad-Shield to Recapture Revenue from “Dark Traffic” — Lost to a New Generation of Ad Blockers
At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most [...]
The Value of Hashed Emails and What it Means For Publishers
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few [...]
5 Audience Strategies That Are Driving Revenue For Publishers
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses [...]
Inside Freestar’s Journey to Smarter, Human-First AI
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the [...]
The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic [...]
Adtech with Intention: Freestar’s Blueprint for the Next Decade
Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I [...]
MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality
In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their [...]
