Blog
Why January is a Chill Month for Publisher Ad Revenue
The drop in publisher ad revenue and CPMs in January, often referred to as the January Slump, has arrived, where once again we face the [...]
Getting It Right From The Start: How Freestar Built a Publisher Onboarding Experience That’s All About People
When I first joined Freestar six years ago, I came from a world of customer success at various startups. I was already familiar with Freestar [...]
Weathering the Ad Tech Storm
This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet as [...]
Freestar Partners with Ad-Shield to Recapture Revenue from “Dark Traffic” — Lost to a New Generation of Ad Blockers
At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the [...]
Navigating the New Privacy Frontier to Help Publishers Stay Compliant
During my tenure at Freestar, the only real constant I’ve seen in digital advertising is change. Specifically, one of the biggest disruptors for publishers [...]
Unlocking Ad Dollars: A Publisher’s Guide to Q4 Monetization
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on [...]
How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar
When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I [...]
The Value of Hashed Emails and What it Means For Publishers
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few [...]
5 Audience Strategies That Are Driving Revenue For Publishers
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses [...]
