Blog
Reddit On The Rise: What We Can Learn From Reddit
In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as [...]
ICYMI: Ad Tech Edition | Week of September 25, 2023
Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results of 3rd [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to [...]
ICYMI: Ad Tech Edition | Week of September 11, 2023
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of Video Stories [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This [...]
ICYMI: Ad Tech Edition | Week of September 4th, 2023
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New Digital Privacy [...]
