Blog
Maximizing Q4 Ad Revenue: A Guide, Part 1
Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time [...]
Optimizing Ad Tech with Freestar’s Modular Header Bidding Wrapper: Performance Enhancements, Memory Management, and Customization
In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use [...]
Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue
Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively [...]
ICYMI: Ad Tech Edition | Week of December 4th, 2023
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: [...]
Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the [...]
ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad [...]
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.3
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts [...]
