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We Are All In This Together
We are all in this together. In these unprecedented times, it is hard to go more than an hour without reading an article, having a discussion or watching [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content With Industry First Holistic Solution Why Major SSPs Monetize the Majority of the [...]
ICYMI: Ad Tech Edition | Week of September 11, 2023
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion Freestar [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 billion wasted on media campaigns running on platforms designed solely for advertising purposes. While the existence [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the [...]
ICYMI: Ad Tech Edition | Week of May 15, 2023
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management [...]
What You Need to Know About GA4
Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both [...]
ICYMI: Ad Tech Edition | Week of May 8, 2023
Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V. 1
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get [...]
ICYMI: Ad Tech Edition | Week of May 1, 2023
Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said [...]