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Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at a staggering pace, it's essential for publishers to tap into the [...]

Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 billion wasted on media campaigns running on platforms designed solely for advertising purposes. While the existence of these substandard MFA websites is nothing new, recent developments, including [...]

In honor of International Women's Day, we wanted to highlight some of the amazing women in our industry that are paving the way for women in ad tech. In this interview, they share their stories on growing their careers, becoming leaders, and what advice they’d give their 25-year-old selves.  Meet our inspiring leaders: Ashley [...]

Freestar is excited to welcome Tim Glenn as our VP of Video. With his years of experience and passion for video, he’s exactly what Freestar needed to grow our video advertising business. Glenn has over 15+ years of experience in business development, strategic partnerships, and sales in the ad tech and digital publishing space. He’s [...]

Today, we’re excited to announce that Christina Fiasconaro, formerly Vice President of Customer Success and Business Development, has been promoted to Senior Vice President of Customer Success at Freestar.  Fiasconaro has over 15 years of experience in Ad Tech and is committed to helping publishers thrive. We sat down with her to learn more about [...]

Today, we’re excited to introduce Freestar’s first-ever Chief Operating Officer, Matt Whaley. As COO, Whaley will help us continue to build a strong, scalable global organization that focuses on our Publisher First commitment, further expanding our broad range of products and services.  Whaley has a strong background in ad monetization and working closely with publishers [...]