• Categories: Audience, Privacy

    Hash It Out: All About Email Hashing and What it Means For Publishers

    The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is email hashing. But what does this entail? Continue reading to discover the most frequently asked questions from publishers about hashed emails. Be sure to scroll to the very end to explore [...]

  • Categories: Audience, Monetization, Publishers

    5 Big Takeaways For Publishers From Google’s API Leak

    May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly [...]

  • Categories: Audience, Identity, Privacy

    Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox

    Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox (“GPS”). This is the CMA’s eighth report on the GPS and its ability to replace cookie technology while not giving Google an unfair advantage as a key player in the [...]

  • Categories: Audience

    Reddit On The Rise: What We Can Learn From Reddit

    In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never before. According to SemRush in this study, Reddit is currently the eighth most visited website in the world. This places them ahead of major sites such as Amazon, Bing and [...]

  • Categories: Audience, Identity

    Freestar-Supported Identity Solutions

    Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue performance throughout this transition and in the years to come. As a principal member of Prebid, Freestar is not just adapting to changes; we are actively shaping the future of [...]

  • Categories: Audience, Featured, Header Bidding, Monetization

    Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack

    The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]