Top 5 Ad Reports You Should Be Using To Study Your Data
It is no secret that there are a lot of different variables that you need to measure to ensure that…
What You Should Know About Ad Seasonality
In this post we will attempt to answer the commonly asked question, “Why did my CPMs suddenly drop?” It’s no…
Analyzing Bad Ads by Bid Bucket
Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place…
Freestar’s Partner Dashboard: Our Move Toward Revenue Transparency for Publishers
How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the…