Blog
ICYMI: Ad Tech Edition | Week of September 2nd, 2024
Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online ads OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch The Deal With Demand Gen; The [...]
Top 10 Reasons How ID Graph Solutions Help in Increasing CPM Rates
In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory [...]
Google’s New Game: Are you a Winner?
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under [...]
ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting [...]
ICYMI: Ad Tech Edition | Week of January 15th, 2024
Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed is [...]
ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to [...]
