Blog
Inside Freestar’s Journey to Smarter, Human-First AI
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, [...]
The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic from [...]
Adtech with Intention: Freestar’s Blueprint for the Next Decade
Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I work [...]
Top 5 Key Takeaways from our Webinar: Maximizing Q4 Ad Revenue
We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had [...]
Maximizing Q4 Ad Revenue: A Guide, Part 2
In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with [...]
Maximizing Q4 Ad Revenue: A Guide, Part 1
Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative [...]
Optimizing Ad Tech with Freestar’s Modular Header Bidding Wrapper: Performance Enhancements, Memory Management, and Customization
In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient [...]
Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue
Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, [...]
ICYMI: Ad Tech Edition | Week of September 16th, 2024
Bits and Bobs from around the industry: How Google got away with charging publishers more than anyone else The Best Advice at [...]
