Oliver Renusson

To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another. It takes trial and error to find the optimal ad layout and even then, we recommend publishers to continue optimizing. So, I guess, the right question [...]

The past few years have thrown us all into a loop – impacting ad revenue and yield. Here’s the thing – we look at seasonality for our yearly projections. No one could have predicted the pandemic or how it would have such an impact on the entire world even after it ended, much less the [...]