Blog
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.3
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts Believe 2024 Looks to Be a Defining Year for the Ad Market Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable [...]
ICYMI: Ad Tech Edition | Week of October 23rd, 2023
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | [...]
ICYMI: Ad Tech Edition | Week of October 9, 2023
Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX Google [...]
The Differences between eCPM vs CPM
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion [...]
ICYMI: Ad Tech Edition | Week of October 2, 2023
Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative Boost Your [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has [...]
