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5 Tips to Increase Mobile App Ad Revenue
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog [...]
ICYMI: Ad Tech Edition | Week of May 15, 2023
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management Platform requirements for serving ads in the EEA and UK | Google Ad Manager TCF 2.2 Launches! All You Need To Know [...]
ICYMI: Ad Tech Edition | Week of May 1, 2023
Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said [...]
What is Header Bidding and How Does it Work?
In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and [...]
How to Use AI and ChatGPT for Your Content
As AI and machine learning evolve, language models such as ChatGPT are gaining popularity among content creators. ChatGPT is a powerful tool [...]
ICYMI: Ad Tech Edition | Week of April 24, 2023
Bits and Bobs from around the industry: It’s Time To Move To A SaaS Model For SSPs | AdExchanger Exclusive: Time [...]
Blood, Sweat & CPMs – Ep. 43: Chris Kane (Jounce Media)
In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
What Publishers Need to Know About AMP RTC
Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results [...]
