Blog

January Trends: Content Themes, CPMs and Tips to Maximize Revenue

2023-01-26T15:28:53-05:00By Lindsay Valdez|Trends|

January is a challenging revenue month for almost all publishers. Coming off of Q4, when advertiser spend is at its highest and people are online, scrolling through webpages with intent to purchase. But the high-traffic, high-CPMs of November and December are followed by typically [...]

Inside Freestar: Meet Amber Master

2023-01-31T10:45:30-05:00By Trish Manrique|Culture|

Hey everyone 👋! I just chatted with a key member of the Freestar team, and I can’t wait for you to meet her. She’s one of the reasons that makes Freestar go-round. Have a question about an event? She knows the answer. Can’t seem [...]

What Is an SDK and Why They Matter in Ad-Tech

2023-01-23T10:36:11-05:00By Eric D'Elia|App Monetization|

We live in a world that is more or less run by apps. People are spending over 4.8 hours per day on their phones, and using around 80 apps on average.* That means we live in a world that’s essentially run by software development [...]

SEO 2022, A Year in Review

2023-01-19T11:57:07-05:00By Lindsay Valdez|

The Google search business is constantly evolving and this year was no exception. Quite the opposite, it was one of the most [...]

Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers

2022-12-29T21:10:51-05:00By Trish Manrique|

Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to [...]

Bad Actors, Bad Ad Quality, and just plain Bad UX

2022-12-29T21:10:22-05:00By Cathena Langford|

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience [...]

Meet Robert Hanes: From A Few Thousand Users to Half A Million Users Per Month

2022-12-29T21:08:21-05:00By Trish Manrique|

The Game Haus was a happy accident. Robert Hanes, CEO and Founder of The Game Haus, hosted a Sunday night sports radio [...]

Everything You Should Be Asking About Ads.txt

2022-12-29T21:07:10-05:00By Mark Dixon|

The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the [...]