Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in the long term. This is why we’ve invested in personnel and partnerships that help support publishers' audience growth far beyond ad revenue. And why we intentionally reduced the amount of [...]
In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their monetization setup is underperforming due to a lack of bids from demand partners. These claims often come backed by screenshots from tools like Publift’s AdWizard, suggesting that SSPs are “blocking” impressions [...]
Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]
AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, and fairly predictable results. In today’s landscape, it’s an entirely different story. The industry is now flooded with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, identity solutions, and constantly shifting [...]
For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, [...]
At Freestar, we aim to help publishers succeed by providing innovative tools, resources, and opportunities to thrive in today’s competitive advertising landscape. That’s why we’re excited to announce our new partnership with Sertify, a groundbreaking organization dedicated to simplifying and standardizing accreditation for diverse-owned businesses. This collaboration will enable our publishers to earn official certification [...]
