January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep into those new-years-blues, let us explain. We understand, and will feel the same pain to our bottom line throughout these next few weeks. However, January and the rest of Q1 don’t [...]
Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, [...]
In Part 1 of our Publisher Predictions for 2025, we explored privacy-first strategies, header bidding wrappers, and SSO. These foundational elements set the stage for publishers to thrive in an increasingly competitive digital ecosystem. In Part 2, we’ll take a deep dive into how artificial intelligence (AI), granular audience segmentation, and the evolution of video [...]
With increased focus on privacy regulations, the optimization of ad stacks, and the need for seamless user experiences, publishers must navigate a complex ecosystem to maximize revenue. In this first part of our two-part series, we talk about the transformative trends set to redefine the adtech industry in 2025, including privacy-first approaches, the rise of [...]
Over the past three years, Freestar has implemented extensive measures to ensure our publishers consistently meet today’s high-quality standards, benefiting both their audiences and our advertising partners. Publisher quality remains a critical factor for successful ad monetization, and we're committed to upholding these standards. Publisher quality is a core pillar of our audience strategy, deeply [...]
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. These shifts have underscored the importance of maintaining high standards in our network, ensuring that only reputable sites that align with our values and industry best practices become part of our [...]
