In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader with its innovative header bidder wrapper technology, built upon and extending [...]
When a publisher sees an ad they don't like, they want an easy way of reporting it to Freestar. When a publisher reports an unwanted ad, Freestar's Ad Quality team wants all the details about the creative and the network that served it. We listened to our publisher's feedback and built Report This Ad to [...]
What is a Blocklist? A blocklist is a list that details what type of advertisers or ad categories a publisher does not want to appear on their site. This can be for any number of reasons but most often because of brand safety, user experience and/or legal compliance. More often than not, publishers use blocklists [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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