Blog
Welcome to the Pack, Minnie– Freestar’s First Chief Comfort Officer!
We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member of [...]
Why January is a Chill Month for Publisher Ad Revenue: Seasonal Trends Explained
January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep [...]
5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends
Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech [...]
Google’s New Game: Are you a Winner?
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive [...]
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you [...]
Hash It Out: All About Email Hashing and What it Means For Publishers
The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is [...]
5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With [...]
