Blog
Maximizing Q4 Ad Revenue: A Guide, Part 2
In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in [...]
Maximizing Q4 Ad Revenue: A Guide, Part 1
Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make [...]
Optimizing Ad Tech with Freestar’s Modular Header Bidding Wrapper: Performance Enhancements, Memory Management, and Customization
In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader [...]
Google’s New Game: Are you a Winner?
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the [...]
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In [...]
Hash It Out: All About Email Hashing and What it Means For Publishers
The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key [...]
5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not [...]
