Blog
Freestar-Supported Identity Solutions
Freestar is at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability in non-cookie environments, ad relevancy for users and revenue performance. [...]
Customer success, the Freestar way: lessons from VP Jessica Sims
I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions I’ve [...]
No Tricks, Just Treats: How Freestar Scares Away Bad Ads
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. [...]
Inside Freestar’s Journey to Smarter, Human-First AI
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the [...]
The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic [...]
Adtech with Intention: Freestar’s Blueprint for the Next Decade
Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I [...]
MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality
In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their [...]
As Freestar Turns 10, We’re Still Putting the Publisher First
Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to [...]
Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. [...]
