Blog
Unlocking Ad Dollars: A Publisher’s Guide to Q4 Monetization
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday [...]
How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar
When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I had [...]
The Value of Hashed Emails and What it Means For Publishers
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? [...]
Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. [...]
A Decade of Doing it Differently: From Publisher-First to People-First Tech
This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade [...]
Freestar’s Story Spotlighted in New Book Scale Up Faster by Pete Martin
Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by [...]
Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity
Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like [...]
Freestar Intelligence: We Handle The Complexity So You Don’t Have To
AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, [...]
You’ve Got the Team, We’ve Got the Tech: Introducing Freestar Flex!
For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But [...]
