When a publisher sees an ad they don't like, they want an easy way of reporting it to Freestar. When a publisher reports an unwanted ad, Freestar's Ad Quality team wants all the details about the creative and the network that served it. We listened to our publisher's feedback and built Report This Ad to [...]
What is a Blocklist? A blocklist is a list that details what type of advertisers or ad categories a publisher does not want to appear on their site. This can be for any number of reasons but most often because of brand safety, user experience and/or legal compliance. More often than not, publishers use blocklists [...]
User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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