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Cathena Langford

  • Categories: Monetization, Site Quality

    Bad Actors, Bad Ad Quality, and just plain Bad UX

    User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience [...]

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Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.

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