Blog
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed [...]
5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many [...]
ICYMI: Ad Tech Edition | Week of September 4th, 2023
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New Digital Privacy [...]
ICYMI: Ad Tech Edition | Week of August 28, 2023
Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life Changing (But Not [...]
What Is Ad Monetization and How Does It Work?
Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much [...]
ICYMI: Ad Tech Edition | Week of August 21, 2023
Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel the Multicultural Media Scale [...]
How Does In-App Header Bidding Work?
A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues [...]
ICYMI: Ad Tech Edition | Week of August 14, 2023
Bits and Bobs from around the industry: Amazon Prepares SSP Launch; Tracer raised USD $18.1m InMobi Acquires Quantcast Choice to Enhance Frictionless Consent [...]
