Blog
Google’s New Game: Are you a Winner?
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates [...]
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed [...]
ICYMI: Ad Tech Edition | Week of September 11, 2023
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of Video Stories [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This [...]
ICYMI: Ad Tech Edition | Week of September 4th, 2023
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New Digital Privacy [...]
ICYMI: Ad Tech Edition | Week of August 28, 2023
Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life Changing (But Not [...]
What Is Ad Monetization and How Does It Work?
Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much [...]
ICYMI: Ad Tech Edition | Week of August 21, 2023
Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel the Multicultural Media Scale [...]
