Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | Digiday The Trade Desk Wants to Be the App Store for Ad Tech | AdWeek Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs | AdExchanger MediaMath and Viant are [...]
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising in flux, Twitter is outsourcing ad monetization to ad tech | Digiday‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies | Digiday How Google expanded its data [...]
Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s AI-Generate Advertising Tools Will Put Brands into Search Chat | AdAge YouTube’s Global Ad Revenue To Surpass $30billion | TechRound Meta hit with record $1.3 bln fine over data transfers | Reuters [...]
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management Platform requirements for serving ads in the EEA and UK | Google Ad Manager TCF 2.2 Launches! All You Need To Know | IAB Europe Google will disable third-party cookies for 1% of [...]
Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | PubMatic The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety | AdWeek New York Times to get around $100 million from Google over three years | Editor & Publisher Audi, [...]
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get their perspectives on what matters most to them and their take on hot industry topics. He ends each episode with this very poignant question “What advice would the current you give to a [...]