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A non-profit company since its inception had recently changed its culture to accept advertising as a way to re-invest back into the organization to continue producing award-winning content.
Brickseek first began monetizing using AdSense only before partnering with Freestar. While they were content with their approach, there was still a lot of opportunity for growth and they felt a lack of clarity and insight into the performance of the account. Beyond that, Brickseek was earning decent advertising revenue but struggled with the idea that they could be unknowingly leaving revenue on the table.