• Categories: Industry News

    Bits and Bobs from around the industry:  Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP | Digiday Nine more US states join federal lawsuit against Google over ad tech | Reuters Google give post-cookie ad tech update | AdAge Here Is What Changed With The Google Helpful [...]

  • Categories: Monetization

    Publishers can use CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) as ad revenue models to monetize their websites or app. While they are related, they serve slightly different purposes and are used together to optimize ad revenue. Let’s dive into each one.  What is CPM? CPM stands for cost per mille, which [...]

  • Categories: Industry News

    Bits and Bobs from around the industry: IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 | AdexchangerSSPs break with the past as push comes to shove in ad tech | DigidayMeta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+ | AdweekA Google Ads script that [...]

  • Categories: Monetization

    You might have heard the term "ad inventory" thrown around in the advertising world, but what does it really mean? In this post, we'll explore what ad inventory is and discuss the different ways to sell it. Let's dig in! What is Ad Inventory? Essentially, ad inventory is the number of ad spaces or spots [...]

  • Categories: Industry News

    Bits and Bobs from around the industry:  In a shrinking marketplace, Magnite explores media trading without DSPs | Digiday Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft | AdWeek UK publishers sue Google for $4.2 billion in lost ad revenue | Search Engine Land In a shrinking marketplace, Magnite [...]

  • Categories: Industry News

    Bits and Bobs from around the industry: Google Removed More Than 5 Billion Ads From Its Platform Last Year | AdexchangerU.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’ | Wall Street JournalThat was fast! Microsoft slips ads into AI-powered Bing Chat | TechCrunch  Google Removed More Than 5 Billion Ads [...]