For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, [...]
At Freestar, we aim to help publishers succeed by providing innovative tools, resources, and opportunities to thrive in today’s competitive advertising landscape. That’s why we’re excited to announce our new partnership with Sertify, a groundbreaking organization dedicated to simplifying and standardizing accreditation for diverse-owned businesses. This collaboration will enable our publishers to earn official certification [...]
We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member of the C-Suite at Freestar– Minnie, our Chief Comfort Officer (CCO). Minnie brings 6 months of experience and unwavering joy to this paw-sition. Minnie was rescued from an Atlanta, Georgia area [...]
In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and [...]
Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content [...]
Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online ads Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds Day 2: Stephanie [...]
