Intelligent Ad Insertion (IAI)
Desktop | Mobile
Intelligent Ad Insertion (IAI), part of our award-winning Freestar Intelligence Suite, leverages artificial intelligence and machine learning to create a smarter, faster, and more intuitive ad experience. By analyzing real-time user behavior, IAI learns from data to serve a strategic mix of flying carpet and standard in-content ads at the most effective time and place. Whether within an article’s paragraphs or a forum thread’s posts, IAI uses engagement metrics like scroll depth, time on page, and bounce rate to optimize the user experience seamlessly.
Benefits:
- Drives Higher Earnings: Optimizes towards both user experience and revenue, driving an additional +11% revenue and +15% fill rate compared to static in-content ads.
- Boosts Viewability: Determines the optimal time to place engaging flying carpet ads which are 100% viewable and yield +37% CPMs compared to standard in-content ads.
- Customized User Experience: Dynamically adjusts ad density and ad formats to provide the best user experience.
- Effortless Setup: Freestar handles the setup entirely on the backend
Key Features
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Mobile-First Design: Optimized for lightweight, fast-loading mobile ad delivery.
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Load Time Performance: Loads in high-performing and engaging flying carpet formats without compromising page speed.
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Publisher Control: Options to customize and control the ad serving behavior.
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Artificial Intelligence and Machine Learning Powered: Real-time data drives smarter ad density and placement decisions.
How to Get Started:
To learn more or get started with Intelligent Ad Insertion, don’t hesitate to get in touch with your Customer Success Manager or accountmanagement@freestar.io today!
New to Freestar? Connect with us to discover how IAI can revolutionize your monetization efforts!
